The issue:

You aren’t aware of what is trending right now. Not in your industry, in your business or even in your locale. You are swimming upstream and are just working harder and longer without knowing why. You aren’t calling the shots about where you are going – you don’t even remember where you are going.

The source

You are stressed out and overwhelmed, reacting to client problems and competition challenges.  You have no time or resources to research what is happening in your market, not to mention what is happening in your industry or even what is happening globally.

The answer

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Discuss and engage with trends in your daily business life with your colleagues, customers and industry network

Include goals in your yearly and quarterly goals that relate to your proactive responses to trends