I’ve been talking about this to lots of people and it’s a really hard thing to explain.

The truth is, that it’s so foreign and so out there, that we all approach what it is from our own unique perspective.

The other truth is, that it’s all around us.  The fish, they say, discovers water last.

So I’ve found this video – made from an American factory working machinist, who explains and physically demonstrates, in a factory environment, in simple, down to earth terms, what digital disruption is all about and how it’s effecting us in economic terms.

It’s worth a look and it takes about an hour.

– enjoy and learn.