You aren’t aware of what is trending right now. Not in your industry, in your business or even in your locale. You are swimming upstream and are just working harder and longer without knowing why. You aren’t calling the shots about where you are going – you don’t even remember where you are going.
You are stressed out and overwhelmed, reacting to client problems and competition challenges. You have no time or resources to research what is happening in your market, not to mention what is happening in your industry or even what is happening globally.
Subscribe to trendwatchers.com and springwise.com
Discuss and engage with trends in your daily business life with your colleagues, customers and industry network
Include goals in your yearly and quarterly goals that relate to your proactive responses to trends
You don’t even know what your competition is doing. They are operating below your radar and you don’t have time to check them out. They are always catching you by surprise
You neglect regular market research
You are operating your business in a vacuum
You are unaware of current trends
Market research regularly
You don’t know what your clients really want. You are giving them what they used to want, not what they want now. Your clients look like complaints and problems that you don’t really want to deal with. You have started complaining about your customers and see them as problems, instead of your opportunity to make money.
Complacency, entitlement, being burnt out, distracted and off your game with customer service
engage with your values
develop customer profiles
empower staff to serve and communicate with your customers
Your team is not supporting you or working well together. You don’t have the right people on the bus. You don’t even have the right people in the right seats on the bus. Your team is not a team, working passionately toward common objectives.
You haven’t been clear about your recruitment process – you haven’t defined what people you need on your business bus and what seats they need to sit in
Review all of your clients against a rating scale of A, B and C players
Make all of your recruitment choices based upon A’s and B’s
Get rid of all your C players
Be very clear about your business’s roles: the seats on the bus
Get the right people on the bus
Get the right people in the right seats on the bus
You are wasting time and money doing stuff that doesn’t make a difference. You are not focused on the important stuff. You are busy with busy-ness, not working a strategy and making money.
This is a result of you either not having a clear plan moving forward, or you simply being overwhelmed by the detail of your plan.
Most traditional business plans are not appropriate for being anything but a record of your overall plans. Your quarterly plans need to be dynamic, responsive and easy to focus on.
Keep it simple
Keep your attention on the important numbers