“If there is more change outside of your business than what’s happening inside of your business… the end is near!”
One of Jack Welch’s great quotes, is frighteningly accurate, given how many businesses I see operating as “business as usual”.
In preparing for a talk about Digital Disruption, I’ve been reviewing a number of Tsunami Videos on YouTube. It’s a graphic demonstration of exponential growth, characterised by long periods of slow growth, then punctuated by a period of sudden and overwhelming growth.
The parts that get me is seeing people completely taken by surprise, some of them curious about what is happening and putting themselves in the way of danger.
Why aren’t we talking about this more?
You see, everything you see on TV, delivered by “trusted media personalities”, is not an accurate description, “twisted by spin” to cater to some deep pocketed interest group.
The whole concept of digital disruption, instead of being debated and explored in the television media, has been relegated to another techno buzz word we don’t really want to know about.
That’s why it’s good to be proactive about change.
Actively disrupting your own business, educating yourself about the big and important trends and positioning yourself to take advantage of these big changes, are best practice behaviors in the face of impending and overwhelming change.
And then there’s cultural disruption.
Forget the fuss about the resetting of boat people in Australia – that’s small numbers.
A friend who recently returned from a business trip to China told me: “They are coming for your quality food, they are coming for your investment properties, they are coming to come and live in Australia”
She was shocked at what she saw as overt and publicly discussed plans to settle and own Australia. Sydney was seen as a preferred option. She no longer wanted to work with Chinese companies, knowing this.
So what can you do?
Perhaps it’s time to learn Mandarin or Cantonese – certainly we should be encouraging our children to learn these languages, if such a human tsunami is coming.
So how are we to survive and thrive in such massive changes?
Most of these things, you can’t stop – they are beyond your control
Talking and thinking thoroughly about it before it happens is usually a good idea.
That’s the first steps to forming a strategy.
Let me know what you think.